About

Journey

I’m a senior graphic designer with over 12 years of experience across the food & beverage sector, cultural and educational projects, and the gaming industry. From branding restaurants and cafés to designing immersive visuals for casino platforms, I focus on storytelling through design—balancing creativity with clarity.

I hold a Master’s in Visual Communication and Art Direction from Lebanon, and I’m passionate about visual problem-solving over traditional advertising.

This site is called Fragment of a Lost Portfolio because, in 2021, I lost nearly eight years of work to a hard drive crash. What you’ll find here are the pieces I’ve managed to gather, rebuild, and reimagine—fragments that still tell the story.

Journey

Senior designer with 12+ years of experience across food and beverage industry (branding restaurants, cafes, product packaging), educational and cultural projects (like UNIDO, Berlitz Language Center, Bourag initiative), and the gaming industry. Master’s in Visual Communication and Art Direction from Lebanon. Passionate about visual problem-solving over traditional advertising.

Lost 480GB of work to a hard drive crash in 2021—but still creating.

PROFESSIONAL
EXPERIENCE.

Senior Graphic Designer
July 2021 — Today

Senior designer for gaming projects, ensuring high-quality visuals and branding consistency.

Developed UI/UX designs for web and mobile applications.

Created branding assets, marketing materials, and web designs.
Co-founder
July 2021 — Today

Led art direction and design projects for various clients.

Managed client relationships and project execution.

Designed digital and print assets, ensuring strong visual identity.
Senior Graphic Designer
January 2016 — October 2018

Designed branding, social media assets, packaging, and print materials.

Developed web and app designs, online advertising, and content creation.

Collaborated with marketing teams to create engaging visuals.
Graphic Designer
2015 — 2016

Designed branding, social media assets, packaging, and print materials.
Graphic Designer
2014 — 2015

Designed branding, social media assets, packaging, and print materials.

Created printed branding materials and managed graphic design files.

Assisted in technical drawings and archiving.

[2012 — 2014]

Master's Degree in
Art Direction and Visual Arts

The Lebanese Academy of Fine Arts, University of Balamand Beirut, Lebanon.
2012 — 2014

[2009 — 2012]

Bachelor's Degree in
Visual Arts

The Lebanese Academy of Fine Arts, University of Balamand Beirut, Lebanon.
2009 — 2012

CV /2025

PROFESSIONAL
EXPERIENCE.

Senior Graphic Designer
July 2021 — Today

Senior designer for gaming projects, ensuring high-quality visuals and branding consistency.

Developed UI/UX designs for web and mobile applications.

Created branding assets, marketing materials, and web designs.
Co-founder
July 2021 — Today

Led art direction and design projects for various clients.

Managed client relationships and project execution.

Designed digital and print assets, ensuring strong visual identity.
Senior Graphic Designer
January 2016 — October 2018

Designed branding, social media assets, packaging, and print materials.

Developed web and app designs, online advertising, and content creation.

Collaborated with marketing teams to create engaging visuals.
Graphic Designer
2015 — 2016

Designed branding, social media assets, packaging, and print materials.
Graphic Designer
2014 — 2015

Designed branding, social media assets, packaging, and print materials.

Created printed branding materials and managed graphic design files.

Assisted in technical drawings and archiving.