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Mini Guette
Client: Mini Guette | Agency: Chameleon SARL | 2016–2018
Lead designer for all graphical visual needs, overseeing the brand’s visual identity and content creation across multiple platforms.
Scope –– Designed a wide range of assets including menus, advertisements, social media content, and photography for the brand’s content. Focused on elevating the brand’s visual language while staying true to its identity as a competitive and high-quality fast-food chain in Beirut.
Outcome –– A refreshed, cohesive brand identity that helped Mini Guette stand out in the competitive Lebanese fast-food market. The new visual direction resulted in improved engagement on social media and an elevated customer perception of the brand.
